About Roberts Hawaii
We are Hawaii’s largest employee-owned tours and transportation company, providing the highest quality transportation services operated by Robert’s Tours & Transportation (PUC#821). We provide a wide variety of sightseeing tours, entertainment, and excursions in a safe and service-focused manner delivered by employees who perpetuate the unique culture of Hawaii.
We began servicing visitors in Kauai in 1941, and now, more than 80 years later, we have expanded to the four major islands of Oahu, Maui, Kauai, and Hawaii Island (the Big Island). We pride ourselves on the fact that so many visitors around the globe have not only spent their vacations with us but have also joined us on return trips and recommended us to their friends and families. We greatly appreciate the many travel industry partners we’ve made over the years, including travel agents, meeting planners, destination management companies, and escorted tour providers.
Our commitment has always been to our customers, and we consistently strive to offer first-class service with a genuine aloha spirit.
Roberts Hawaii is also affiliated with a wide variety of business and community associations such as the Hawaii Transportation Association, National Tour Association, Japanese Chamber of Commerce, American Marketing Association, Meeting Planners International, Sales & Marketing Executives, Hawaii Lodging and Tourism Association, Hawaii Visitors & Convention Bureau, SKAL, and Hawaii Sales & Marketing Association.
Our core values are lokahi, kina’ole, malama, kuleana and ha’aheo, which translate to teamwork, flawless, to care for, responsibility and pride.
Proud to be an Employee-Owned Company
We’re proud to operate as an Employee Stock Ownership Plan (ESOP) company. This means that our employees are not just workers; they are also owners. In an ESOP, employees earn shares in the company over time, giving them a personal stake in the business’s success. This unique structure encourages a deep sense of responsibility, commitment, and pride among our team members. When you book with Roberts Hawaii, you are supporting a business where every employee has a direct interest in delivering the best possible service, ensuring your experience is extraordinary while contributing to the well-being and prosperity of our dedicated staff.
Mission Statement
Roberts Hawaii provides quality transportation, tours & entertainment in a safe and service-focused manner delivered by employees who perpetuate the unique culture of Hawaii.
Vision Statement
Roberts Hawaii will be an employer of choice that is known as Hawaii’s premier provider of transportation, tours and entertainment. Our employees will perform their jobs with a sense of ownership and commitment to the community and to each other.